CHILL BUG CASE STUDY
Chillbug Commercial Product Photography & Branding Campaign
When Chillbug, an innovative pet care brand, was ready to launch their exciting new product line, they needed more than just polished pictures—they needed a complete visual branding campaign that would stop the scroll, build trust, and generate buzz across social media and their eCommerce platform. That’s where Cole Studios stepped in.
We handled the creative direction from start to finish, crafting a cohesive visual story that aligned with Chillbug’s mission, target audience, and overall brand voice. From sourcing the perfect on-brand model (the fabulous Maheen) to casting our very own star Moodle, Steven, we ensured every shot had personality, polish, and purpose.
Our production included:
On-location lifestyle shoots designed to showcase the product in real-world use
Studio-grade product photography for clean, high-resolution images ideal for websites, online stores, and print marketing
Scroll-stopping social content created with mobile studio lighting to ensure consistent, vibrant results—even on the move
Full scripting and storyboarding to meet Chillbug’s specific marketing objectives
Every scene was planned with intention, from high-converting website banners to short-form social clips that connect emotionally with modern pet lovers. The final deliverables included a diverse content library of images and video, ready for use across Chillbug’s digital campaigns, email newsletters, packaging, and more.
This campaign is a great example of how professional commercial photography can transform a product launch from “just another post” into a powerful brand moment.
Clear Vision, Clear Budget — No Surprises. Just Results.
At Cole Studios, we believe that great commercial photography and video starts with clarity—both creatively and financially. When Chillbug approached us, they didn’t just need beautiful visuals; they needed a reliable partner who could deliver professional brand content with transparent pricing and no hidden surprises.
From day one, we outlined a detailed, up-front quote covering every aspect of the project:
Creative concept development
Talent sourcing and casting
Location scouting and logistics
Studio photography and lighting
Professional video editing and revisions
No last-minute charges. No unexpected delays. Just a clear, structured process designed to maximise Chillbug’s investment.
We collaborated closely with the Chillbug team to set measurable creative goals and script their marketing content in line with their tone and message. Each stage of production—from pre-shoot planning to post-production edits—was reviewed and refined together. Whether it was adjusting the colour grade, re-selecting key visuals, or finessing video pacing, we ensured every deliverable reflected their brand perfectly.
This open, transparent workflow gave Chillbug total confidence—not just in the final product, but in every step of the journey. That’s how we work with all our commercial clients: clear, collaborative, and results-driven.
Precision Product Photography That Converts Browsers into Buyers
For Chillbug’s product launch, professional product photography wasn’t just a nice-to-have — it was critical to the brand’s success. At Cole Studios, we delivered a complete suite of high-resolution commercial images designed specifically for eCommerce, product packaging, social media, and digital advertising.
Our approach combined style and strategy: we used a clean white sweep studio backdrop to create crisp, shadow-free product shots that highlight every important feature of the Chillbug pet backpack — including its breathable mesh panels, adjustable drawstring top, reinforced clips, and embroidered branding.
We styled, lit, and captured each shot with conversion in mind, ensuring that every angle told a clear visual story. From polished hero shots to detailed flat lays, each image was carefully composed to maintain consistency across platforms like Amazon, Shopify, Instagram, and custom websites.
In addition to stunning visuals, we provided:
Cropped versions for responsive web and mobile layouts
Transparent background PNGs for design versatility
Optimised web formats for fast page loading
Print-ready files for packaging and brochures
Chillbug’s marketing team received a fully polished visual asset library — ready for social campaigns, online listings, and digital ads. That’s the Cole Studios difference: strategic commercial photography that doesn’t just look good — it drives sales.
Bringing the Brand to Life — Real People, Real Moments
Great content doesn’t just show a product — it shows a lifestyle. That’s why, for Chillbug’s launch, we didn’t stop at clean studio photography. We brought the brand to life by capturing their product in use, in real-world settings, with real people.
With model Maheen and our very own office dog Steven, we created vibrant, authentic lifestyle shots that speak directly to pet lovers. These images go beyond functionality — they tell a story. They show how Chillbug fits into everyday adventures, how it feels, and how it connects emotionally with the people who use it.
From playful moments in the park to calm portraits showcasing product features, our goal was to highlight Chillbug’s personality: colourful, caring, and built for modern pet parents. These visuals aren’t just beautiful — they’re relatable and shareable, perfect for digital ads, social campaigns, and web banners.
Whether it’s a quick scroll or a deeper brand interaction, these lifestyle visuals make an instant impression — showing customers not just what Chillbug is, but who it’s for.
Launch-Ready Content That Brings Brands to Life
From concept to content delivery, Cole Studios managed every stage of Chillbug’s creative campaign in-house — giving them a complete visual content suite that was polished, on-brand, and ready to go live across every platform.
The results? A unified collection of scroll-stopping images and high-converting video content that Chillbug proudly rolled out on their website, social media, packaging, and digital advertising. This cohesive content strategy gave the brand a powerful and professional online presence from day one — exactly what you need to stand out in today’s competitive market.
We loved collaborating with the Chillbug team. Their trust in our process allowed us to deliver visuals with confidence, clarity, and creativity. The finished project includes:
Professional lifestyle photography that showcases the product in action
Cinematic product videos built for Instagram, Facebook, and web
Consistent visual branding that tells the Chillbug story at every touchpoint
At Cole Studios, this is what we do best: helping brands launch with confidence through photography and videography that speaks volumes. Whether you’re building a new product, refreshing your look, or gearing up for an ad campaign, we’re here to craft content that connects, converts, and leaves a lasting impression.
A WORD FROM THE MODEL
“I don’t always model… but when I do, it’s for Chillbug. Comfy ride, great views, and treats between takes. 10/10, would woof again.”
— Steven the Moodle, Professional Good Boy
Let’s Bring Your Vision to Life
Big ideas deserve bold visuals. Whether you’re launching a new product, building your brand, or simply need standout content that actually connects — we’re here to make it happen. At Cole Studios, we don’t just take photos and videos. We craft stories, elevate brands, and help your audience feel something.
Tell us what you’re working on — we’ll take care of the rest.